Betagro Sausage #เปิดสัมผัสความอร่อยกับโป๊บ

BACKGROUND
Compete : “Strong and Well-Know Competitor”
Sausage Product is Low Involvement Product with High Switching Rate, Betagro has very Low Number of Distribution Channel Comparing to Competitors

IDEA
Utilizing consumer data to deep Down to ME DATA in order to Create The MOST EFFECTIVE MEDIA Strategy.
Grabbing the IN THE TREND actor from “Bubphesanniwas (บุพเพสันนิวาส)” as the presenter using Fanclub Strategy to help Stir and create more campaign Impact and Generate more Sale through Brand Switching